SmartGoals is an interactive training method that uses light signals. Players must score where the lights turn on, and then the light will randomly shift to another SmartGoal. This creates a fun and dynamic training environment that simulates unexpected (and real) match situations. Quick decision-making, awareness, and enjoyment are central to SmartGoals! SmartGoals are not only used by amateur clubs but also by top clubs like Ajax, PSV, and Feyenoord. The Dutch women’s national team used SmartGoals during their victorious 2018 European Championship campaign. Over the past year, SmartGoals have been sold not only in the Netherlands but also far beyond.

From day one, we have found our collaboration with Bestronics to be very pleasant. They are a proactive electronics manufacturer who immediately instilled confidence in us. They solve issues for us and have invested in new machinery to make our products water- and shock-resistant. Bestronics also has a strong network to source high-quality components at attractive prices. As a start-up, they helped us make several strategic decisions regarding our PCBs and provided excellent service, even when our order volumes were initially small. Now that our customer base is growing, Bestronics can seamlessly scale up with us. They also excel at investing in customer relationships, building a pleasant, effective, and enjoyable collaboration. This gives us great confidence for the future!